Why the Principles of Graphic Design Matter When Redesigning Your Website
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When businesses consider a website redesign, it’s tempting to focus on just visual appeal or flashy elements. But successful websites aren’t just about looking good, they’re about working well, converting visitors, and communicating clearly. That’s where the principles of graphic design come into play. If your website is underperforming and experiences high bounce rates, low engagement, or inconsistent user journeys it may not be a tech issue. It’s likely a design flaw. In this blog, we explore the key principles of graphic design that guide purposeful web design decisions and influence everything from user experience to brand perception. 1. Balance Visual balance is the backbone of a user-friendly layout. Whether symmetrical or asymmetrical, balance creates a sense of stability, helping visitors navigate content comfortably without feeling overwhelmed. For growing brands, maintaining that balance across devices (desktop, tablet, mobile) becomes even more critical. 2....
